Since eating involves all five senses, memories relating to food are some of the most powerful you can experience. Why not take advantage of that when planning the launch of your next product? By catering your launch event strategically, you can use food to form a solid, unforgettable memory of your product in your guests' minds, increasing their chances of buying or investing when the time comes. Here are 2 strategies that could make your launch a success.
Theme the Food
One of the best ways to use catering to cement your launch event in your guests' minds is to theme the catering menu around your product. Standard buffet sandwiches or sit-down pasta dishes may be tasty, but they're also common and forgettable. Instead of helping your guests remember your product, boring menus are likely to make the memories of your launch blur together with every other event the guests have attended this year.
To help your product stick in your guests' memories long after the launch is over, choose menu items that you can thematically link to your product. For example, a company launching a new gym wear line could opt for healthy, protein-packed dishes and hydrating drinks. Likewise, a development company promoting a new pixel video game could opt for pixel-themed foods like burgers on square buns and cubes of fruits on skewers.
Make Courses Dynamic
At any event, many guests flock to where the food is. It may seem logical to set up a dining area where you can hold your cocktail hour, dinner and buffet dessert, but it's not the best idea if you want your event to be memorable. When every course is set in one static area, guests will spend too much time eating and making small talk and not enough time looking at your product displays and listening to sales pitches.
Instead of having one set dining area, make your courses dynamic by placing them around the venue. By strategically holding your dining periods across your space, you can create a journey that guides your guests through your product pitch and ensures they'll remember your launch. As an example, imagine you're launching a new sports management software and hosting your event at a stadium. If you start with a champagne reception and hands-on demo in the locker room, move to a sit-down meal and product pitch in the club, and finish with a buffet and networking session in the hall of fame, you can ensure guests will engage with every aspect of your sales funnel and get to know your product well.
For more ideas, contact a local event catering company.
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